Alissa Heinerscheid made it abundantly clear that her first objective as head of marketing was to radically re-brand the Bud Light demographic. As part of Bud Light’s push for inclusivity, the brand is featuring female caricature Dylan Mulvaney as the new face of their target audience.

Alissa Heinerscheid Wikipedia Details

Who Is Alissa Heinerscheid? Biography & Parents Details

Alissa Heinerscheid (born on 4 March 1984, age: 39 years old) is the Vice President of Marketing at Bud Light. Moreover, she became the first woman to lead Bud Light in the 40-year history of the US’s most popular beer. At the same time, she was the Vice President of Direct to Consumer Marketing at Anheuser-Busch InBev. However, Alissa Heinerscheid is yet to have a Wikipedia page.

Alissa Heinerscheid was born Alissa Gordon to his mother, Lisa Long Gordon, and his father, Douglas Bruce Gordon, in Rancho Santa Fe, California. As per records, her father is a lawyer in San Diego. Meanwhile, there is not much information regarding her mother in the public media. Similar is the case with her siblings, so it's hard to tell the number of brothers and sisters she has.

Alissa Heinerscheid enjoys celebrating her birthday on 4 March every year with her family and friends. Moreover, she was born on 4 March 1984, which makes her 39 years old as of 2023. Looking at her date of birth, she has Pisces as her zodiac or star sign. Meanwhile, as she was born in Rancho Santa Fe, California, she holds American nationality. Moreover, Alissa Heinerscheid comes from a family of white ethnic background and follows Christianity as her religion.

Alissa Heinerscheid started her educational journey at Groton School and graduated in 2002. After graduating high school, she went to Harvard University and graduated with a bachelor's degree in English Langauge and Literature. Eventually, she went to The Wharton School and graduated with a MBA degree in marketing. At the age of 39, she looks fabulous in her height of 5 feet and 7 inches with a decent weight of around 60 Kg.

Alissa Heinerscheid Married Life

Alissa Heinerscheid is a married woman and has a husband named Henry Charles Heinerscheid. As per records, her husband is a partner at GreyLion, an investment company. Moreover, the couple has been married for almost 12 years, as they got married on 6 May 2011. As per records, the couple met at Harvard, from which they both graduated cum laude.

After almost 12 years of marriage, Alissa Heinerscheid is a mother of three kids. Moreover, she has remained private about her kids and hasn't talked much about them in any form of public media.

Alissa Heinerscheid Career & Net Worth Insights

Alissa Heinerscheid started her career as a Senior Associate at Tapestry Networks in 2006 and worked there till 2011. After graduating with an MBA degree, she worked at Johnson & Johnson as an Associate Brand Manager, at Listerine from 2013 to 2015. Meanwhile, she had served at Anheuser-Busch InBev for over seven years before leaving the job for the post of Vice President of Direct to Consumer Marketing. Since 2022, she has been serving as a Vice President at Bud Light.

After years of work, Alissa Heinerscheid has an estimated net worth of $2 Million approximately as of 2023. As a Vice President at Bud Light, she makes an average salary of $431,345 per year.

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